Hot, cheesy pizza is the perfect snack. However, not everyone has the time or money to visit their favorite pizzeria. Frozen pizza is then ideal.
Grocery stores offer a variety of frozen pizzas to suit different tastes and budgets. Shoppers noticed.
According to marketing solutions business Vericast, 13% of recent pizza restaurant guests are "trading down"
In a recent news release, Vericast reported that frozen pizza sales had increased 11% over the past year, with merchants increasing their
discounts by 214% over the prior two years. 43% of recent pizza shop guests bought frozen pizza weekly.
"The pizza battle is on, and grocery stores are winning," Vericast's restaurant division client strategy director Dana Baggett stated in a press statement.
Nearly half of Vericast's 2023 Restaurant TrendWatch respondents said they eat out less due to inflation. 18% of consumers, notably millennials
and parents, choose cheaper pizza brands or places, while 25% of frequent pizza consumers do the same.
Baggett stated that Vericast "found that the top choice is actually 'no preference,'" contrary to popular belief.
"Consumers are shifting to at-home pizza, resulting in the big four pizza players losing 3% share of wallet compared to same time last year,"